Stowe Shoemaker

Stowe Shoemaker

UNLV William F. Harrah College of Hospitality Dean


Dr. Stowe Shoemaker (Ph.D., Cornell University) is the Dean of the William F. Harrah College of Hospitality and the Andrew and Peggy Cherng Distinguished Dean Chair at the University of Nevada, Las Vegas. He has extensive background in consumer research, pricing, revenue management, consumer behavior, and customer loyalty programs. He has worked with British Airways on their pricing strategy and trained all their revenue managers. He also worked with Accor, Hilton, Landry’s, and Hyatt on their loyalty programs. He has also worked with restaurant companies and casino companies in their new product development initiatives.

Dr. Shoemaker has incorporated his knowledge of hospitality to help healthcare professionals work on patient satisfaction.  He held a joint appointment at MD Anderson Cancer Center in Houston and is currently working with the UNLV Medical School.

Dr. Shoemaker’s research has won numerous awards, and he has published two marketing textbooks: Marketing Leadership in Hospitality and Tourism: Strategies and Tactics for a Competitive Advantage and Marketing Essentials in Hospitality and Tourism: Foundations and Practices.

Since 1996 Dr. Shoemaker has been on the executive education faculty of Cornell University where he has taught courses in strategic pricing, revenue management, strategic marketing for hotels and restaurants, and customer loyalty.